GrandCentral about to get a WHOLE Lot Better

I’ve been a huge fan, though not an entirely avid user, of the ingenious cell phone service GrandCentral for, oh, almost a year.  [Update: I just retrieved the beta invitation email I got from them, and it is dated July 30, 2007.]
(Call me if you like.  The number is (909)740-3535, but keep in mind your call goes through a rigorous screening process before my cell phone even rings. I kid you not.)

If you’re unfamiliar with this service, prepare to have your socks knocked off.

First of all, the service is based on a particular number that you give out to people that want your phone number.  That phone number actually calls GrandCentral, which then calls your cell phone, announcing the call — either with CallerID of the person placing the call, or something to let you know that GrandCentral is handling the call.  From that point on, you can choose to take the call, let the call go to voicemail, or listen in on the call (as if it were a home answering machine).  If you choose to take the call, you still have options.  You can record the call by pressing a button or two, at which point both parties in the call will hear an announcement stating that the call will be recorded.  When you’re done recording, press a button again, and another announcement states recording is off.

The in-call recording, and all voicemail that goes through GrandCentral actually gets recorded at GrandCentral, after which time you can go to the website and listen to your messages.  No software to download (other than maybe a Adobe Flash plugin, which you likely have already if you’ve ever visited Youtube).

It goes without saying that, yes, you can totally block callers easily.

You can also input your personal contact list and associate people that call you into groups, and then specify ringtones, greetings, etc., based on group or individual person.

If you get a TON of phone calls on your cell phone, like me, this service is well worth having.  Even though its free, I would likely consider paying a few bucks a month just to keep it.  There are rumors that it will become a pay service…  but more on that later.

One other neato-mosquito feature of GrandCentral?  If you have multiple phones, GrandCentral performs a bit of technological magic.  Say you have registered both of your phones with GrandCentral…  and you get a call on one of your phones through the service…  if you want to switch phones, you just hit a button on your cell phone keypad.  GrandCentral will call your other phone, you pick up, and presto-gizmo the call is automagically transferred.

And now for the news…

Back when I was invited to the beta for GrandCentral, Google had just acquired the service.  Google, essentially, has been working on making it their own, in relative silence, for almost a year now.  Well, they’ve finally re-released the service as Google Voice, though still in closed beta.  “How do you know this,” you might say…?  “From what fountain of knowledge have you gleened this nugget of information, Dave,” you might inquire…?

Well, its all over the Internet, here and here, and here.  Oh, and also because when I logged into my GrandCentral account, I got this notification:

Your account will soon be available for upgrade to Google Voice. Thank you for your patience

The Google Voice Team – Read the blog
Isn’t that a fine howdyado?  I trust that Google won’t muck up the service, but will only make it better.  The news broke back in March that they’re transcribing voicemail — yeah.  You got it.  Transcribing voicemail, so you can read your voicemail on the web *and* listen to it if you want.
Now, I’m a frequent user of Gmail, and have been for a large number of years — actually since a few months after it was available, and I simply love it because I hardly get any spam to my email address.  If the spam handling of Gmail can be as good as it is in Google Voice, this thing is gonna ROCK.  Just the call screening alone is sure to bring in users, and if you add the wacky-cool abilities that don’t come with cell phones, these guys will be sitting on a gold mine.
The scary part is that after this, Google will own the lion’s share of calendar, contacts, Internet advertising, search, portions of the desktop, email, phones, and voicemail.  That is touching almost every facet of our lives in some way or another.  I’m sure there will be conspiracy theorists chomping at the bit, if they’re not already…  as if anyone has any privacy on the Internet to begin with.
What’s next for Google…?  Rather, what’s left to conquer?  Television?  Radio?  Start the Google music label?

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